Project Type: Conceptual Brand Exploration
Deliverables: Visual Identity Design, Branding
Year: 2021

Saint Beatrice Clinic is a visual identity and branding exploration for a maternity care clinic. The goal of the project was to strike a thoughtful balance between clinical professionalism and the emotional warmth that defines maternal care. The brand needed to inspire trust while making expectant mothers and their families feel comforted, welcomed, and supported.

My design approach focused on creating a soft, nurturing visual language. I used a vibrant yet calming color palette and serifed typography to evoke feelings of care, joy, and serenity. I incorporated iconographic (inspired by themes of protection, growth, and new life) to strengthen the emotional resonance of the brand.

Every visual element was chosen to reflect the sensitivity of maternity care; approachable without being overly sentimental, clean yet comforting. The result is a brand identity that feels both reassuring and refined, effectively supporting the clinic’s mission to provide high-quality, compassionate maternal health services.